Collecting testimonials offline is a great way to reassure prospects about the quality of the product or service you offer. Testimonials can come from a variety of sources including customers, experts, strategic partners, and the media. Using these collected testimonials on your website goes a long way to building trust with visitors. You only have one chance to make a first impression, and as new visitors come to your site they’re looking for a reason to do business with you. Having credible testimonials from reliable sources on your website is invaluable to helping with prospect to client conversion.
There are a few simple guidelines that are good to follow when it comes to implementing a testimonial plan on your website:
Testimonials can be effective on almost any site, as long as you don’t overdo them. If you’d like help implementing this and other website marketing strategies, contact Partek today.