Case Studies: The Esplanade

The Esplanade is using email marketing from Partek to reach thousands of theatre, art, and music fans through a creative email campaigns sent throughout the month. Check out their latest campaign.

Using our email marketing service, FlyByWire, The Esplanade is able to create their own campaigns using their custom template, chose subscribers, and send them out on their own schedule. They can add content, including graphics and links, and distribute the email easily. Partek developed the template to match the branding of The Esplanade website, utilizing colours from the website that reflect the various areas The Esplanade represents (Art, Museum, Theatre, Archives, Education).

Email marketing is a highly effective way to reach customers and potential customers. When used in tandem with traditional media, as well as a well designed website, the return on investment can be higher than any other form of marketing. In fact, in 2010 the average return for $1 spent on email marketing was $47.

FlyByWire is an easy to use tool that Partek provides for Medicine Hat businesses to use Email Marketing. Learn more about FlyByWire.