Why Consumers Want to See the Human Side of your Business, and How Social Media Can Help.
The internet has changed. That’s no earth-shattering statement or anything new. We all know that the reason we go online now compared to that ten years ago is entirely different. It’s become the social platform of choice and has made the world a lot smaller – bringing people together across the globe who might not have met otherwise. But what has this done for business? A lot actually! It’s created the ability for companies to become more than just brick and mortar buildings with face-less radio spots and zero-personalty newspaper ads. With social media we have the ability to truly show the human side of our companies. To show our customers, our suppliers, even our competition, who’s really behind the doors operating the business day-to-day. This is really important, because above all, people are coming to expect this. They want to know they’re dealing with a company that truly cares, and doesn’t just say they do.
4 ways to make your company more human:
For more tips on how to build your business using social media, contact Partek today.