Hover on the image below to see the before.
Lacey Homes approached Partek with a desire to modernize and simplify their existing website. They were unhappy with the back end functionality of the website and the amount of time required to make simple updates. In addition to the clumsy back end, Lacey Homes wanted their re-designed website aesthetic match the modern and sophisticated aesthetic of their homes.
We reviewed their current website and developed a plan to streamline the content of the website to showcase their services while keeping things organized and user-friendly. We also modernized their website esthetic with a clean design and high-quality photography and videography.
The redeveloped website is built on a CMS platform, allowing for easier access to the back end so the staff at Lacey Homes are able to make updates and add content to the website easily and efficiently.
We also retructured the navigation of the website to place focus on a handful of their custom home builds in order for the website to act as a portfolio displaying a variety of their proudest work. Secondary focus was placed on their current sale homes and lots. The aesthetic of the website, and content about their history, awards, and process, enforces the credibility and trustworthiness of their brand – both critical features when competing in the home building business in a small community like Medicine Hat, Alberta.