Laura Snyder approached Partek unhappy with the usability and appearance of her existing website. The website was difficult to navigate, with a number of static and unengaging areas. Previous to contacting Partek, Laura had an excellent brand developed by a local graphic design firm, Flag 5
, unfortunately, the brand was not predominantly featured on her existing website.
After sitting down with Laura to determine her goals for the website, we used her current platform to redesign the entire layout and appearance of her website. We started out by displaying her brand as the star of the website, creating a cohesive and personal brand experience. Laura's brand has a focus on her local community and its neighbourhoods, so we wanted to highlight these communities in an engaging way. We created an interactive map on the home page of her website using the map graphic from her pre-existing brand. Each neighbourhood icon links to a page displaying information, location, and her current properties for sale in that neighbourhood. The blog feed on her website creates continuous engagement with her audience and links directly to her social media feeds for efficient and effective marketing across all of her platforms.
Since launching the redesigned website, Laura's website users are engaging more often and for longer with her website. Her website has seen a dramatic increase in average session duration (up 5 minutes and 40 seconds since a month before launch) and pages per session (up 5.42 pages since a month before launch). Her website has also seen the bounce rate fall from 77.71% to 21.96% since a month before launch. If the data continues in the direction it has been, its only good things from here!