Hover on the image below to see the before.
With a large increase in attendees in recent years, Trevor Biemans from Quonset Days had motivation to improve their patrons online experience, particularily when it came to ease of ticket sales and providing information about the musician line-up and shedule. They also wanted to showcase their festival sponsors and fundraising efforts for ALS. We were inspired by their story and their successes raising awareness and donations for ALS.
Quonset Days is a local music festival held in Seven Persons, Alberta raising funds towards for the ALS Society of Alberta for research and support of those affected by ALS.
Having grown immensely since the festivals start in 2010, the existing website was no longer an accurate reflection of the festival’s successes. The back end of the website was clumsy and frustrating to update, in addition, the navigation and content was cluttered and poorly organized.
Our goal was to increase sales by highlighting the line-up and event schedule, while also creating a strong call to action for purchasing tickets. We aimed to showcase the festival using video and large imagery, updating the aesthetic of the website to match larger, successful musical festivals. Finally, we wanted to highlight the inspirational story behind the creation of the festival as it is Quonset Days support for ALS that encourages a lot of the community to attend the festival.
The Quonset Days website serves as the main driver for ticket sales, so the new design of and aesthetic was critical in encouraging sales. Creating a strong hierarchy and visual call-to-action has increased click-through rates. In addition, the improved structure and navigation of the website has allowed users to easily locate the content they are interested in increasing the length of time they stay on the website.