There are many ways to reach your potential customers; You can advertise,.You can hire sales people. You can sponsor events. But how does that separate you from the competition? After all, everyone can do those same things to reach the same customers.
Teaching. That’s how you stand out. Teach and you’ll form a bond you just can’t get from traditional advertising tactics. Sure you can buy people’s attention with a radio or newspaper ad. Earning their loyalty though by teaching them forms a whole different connection. They’ll trust you more. They’ll respect you more. And even if they don’t buy your products or services, they’ll be your fans.
So how do you teach? Through blogging on your website. Use your blog to educate your visitors. Talk about the areas of your industry that your competition doesn’t discuss. The nitty-gritty of your industry. The secrets that the competition won’t share. People that find value in the articles you post will come back for more. And if they like what you have to say, they’ll probably like what you have to sell.