The Yuill Family Foundation is a private family foundation that supports projects and programs focused on education, student athletics, and health-related initiatives across Canada, with a focus in Medicine Hat, Alberta. Established in 2007, the Yuill Family Foundation has raised over $9 million of support to capital projects and programs.
The Yuill Family Foundation has supported many successful initiatives but had no concrete representation of their successes online, outside of news articles. The goal of the website was to provide credibility and generate awareness, educate their audience on the foundation's vision, provide a place to display their successful initiatives and obtain funding opportunities. Having minimal brand equity established, we worked with the existing Yuill Family Crest to develop a modern and playful logo and aesthetic which represents the foundations' objectives and areas of support.