Southeast Alberta Rural Crime Watch Association
The Southeast Alberta Rural Crime Watch Association aims to strengthen crime prevention across Cypress County, County of Forty Mile, Newell County, and its municipalities through broad citizen participation.
Challenge:
The South East Alberta Rural Crime Watch Association (SEABRCWA) came to Partek seeking a complete overhaul of their existing website. With a mission centered on promoting rural crime prevention in Cypress County, the County of Forty Mile, and the County of Newell, SEABRCWA needed a digital platform that could support their goals, engage the public, and offer seamless access to timely information. Their former website was nearly a decade old, with a dated design and limited functionality that no longer met the needs of their team or their community.
Approach:
One of SEABRCWA’s primary concerns was the lack of ongoing support and responsiveness they experienced with their previous website provider. Content updates were slow and technical support was minimal, leaving the organization unable to keep their information current. Additionally, the website’s layout had become cluttered and disorganized over time, making it difficult for users to navigate or find key resources. The site also lacked mobile optimization, making it inaccessible to users on smartphones or tablets — a critical gap in today’s digital landscape. SEABRCWA wanted a website that was modern, mobile-friendly, easy to update, and structured in a way that prioritized user experience and community engagement.
Solution:
Our goal was to deliver a website that was not only visually refreshed but also practical, intuitive, and built for the long-term. We began by reorganizing the site architecture, creating a cleaner and more intuitive layout that guides users directly to the information they need. Whether they’re looking to report an incident, become a member, or simply stay informed, the new navigation and page structure make these actions easy and accessible.
We completely redesigned the visual identity of the site with a modern, mobile-responsive framework that works seamlessly across devices. Clear typography, updated colour palettes, and well-structured content sections give the site a clean, professional appearance while still feeling approachable and community-focused.
A major focus of the redevelopment was streamlining how users interact with the organization. The tip submission form was rebuilt to be mobile-friendly and easy to complete, reducing friction for users who need to quickly and securely report suspicious activity. We also added a dynamic “Recent Fanout” feed on the homepage, allowing members and visitors to view the latest reported incidents in real-time, keeping communities informed and alert.
To support public education and encourage engagement, we introduced a dedicated FAQ section that outlines when, why, and how to report incidents. This new content helps empowers users to take an active role in crime prevention. Additionally, we built out a fully digital, easy-to-use online membership application to encourage more signups and make it simpler for SEABRCWA to manage member data and communication.
The site now also features a detailed coverage map and a clear list of jurisdictions, showing exactly where SEABRCWA operates and reinforcing their presence in southeast Alberta.
The end result is a future-ready website that serves both the organization and the community it supports. With a simplified backend, faster content update process, and improved performance across all platforms, SEABRCWA now has a tool that can grow with them.
South East Alberta Rural Crime Watch approached Partek looking for a fresh new website that was modern and clear to view on all platforms. Our previous website was almost ten years old and needed to be brought up to date and future ready. With links to Crime Prevention tips and articles, videos, the AB RCMP crime map and with easy to use forms for memberships and RCW sign orders, it can now keep our members and the public up to date on what’s happening in Cypress County, County of Forty Mile and County of Newell. We are very happy with the site that Partek created for us and highly recommend their team for any IT and website development needs.
