A common misconception is that your domain name has to match your business name, but that’s just not true. Tesla doesn’t own the domain name Tesla.com. Do you think however, that someone looking to buy a Tesla gives up if they go to Tesla.com and doesn’t find the website? Nope! They go to their favorite search engine and type ‘Tesla Cars’ into it and find it instantly. They probably won’t even notice the domain name that actually comes up, which is Teslamotors.com by the way. The reality is visitors are more interested in your product or content than they are in your domain name.