Red Hat Co-operative: Rooted in Freshness.
RedHat
Co-operative
RedHat is the premier supplier of fresh, high quality produce to Western Canada, focusing on locally grown products, that contributes to our communities’ healthy living and provides outstanding value to our customers and Co-op members.
Challenge:
RedHat Co-operative Ltd. had been struggling with a dated, static, and non-responsive website that was difficult to use and view on mobile platforms. The websites content was outdated and no longer represented the growing and innovative company.
Approach:
RedHat had recently invested in some excellent new marketing and videography efforts that were not being highlighted on their current website. Their co-operative of growers has changed and expanded and as well, the variety of produce they grow and the package had increased.
Our goal was to create a modern and informative website highlighting their commitment to sustainability, ethics, and high-quality produce, their local community of growers, and their longevity and history as an established grower co-operative in Redcliff, Alberta.
Solution:
Our objective was to modernize the website aesthetic to match their existing marketing efforts and represent the company’s recent growth, achievements, and values. With the RedHat Co-op’s branding in mind, Partek designed a lively and colorful website aesthetic playing of the color scheme of their produce. We incorporated custom photography and videography to elevate the design, create movement, and include captivating content.
RedHat Co-operative aims to protect and maintain their website investment by including Partek’s team in their ongoing website management. Website Maintenance is important to ensure your greatest marketing tool is generating leads and business credibility, 24/7. Partek takes care of the critical technical items required to keep their website running smoothly in addition to performance optimization, graphic design, and content updates to keep things fresh, creative, and functional.
