Reliance Insurance
Established over 30 years ago, Reliance Insurance is the largest locally owned and operated insurance brokerage in Medicine Hat, Alberta.
Challenge:
Reliance Insurance sought to modernize their website to better reflect their variety of insurance services and enhance user experience. Their specific requests were:
- Update and modernize the overall design to include new videos, imagery, and copywriting.
- Focus on showcasing the company staff, culture, and the client app.
- Implement an updated backend CMS for simplified content updates and usability.
- Emphasize their status as the largest and only locally owned brokerage and highlight their client app.
The primary challenge was to revamp the website’s design and functionality while retaining Reliance Insurance’s distinct local identity and emphasizing their personalized service. We needed to create a visually appealing, user-friendly website that highlighted their strengths, such as direct communication with local brokers, their dedicated staff, and their innovative client app. Additionally, the backend required an overhaul to allow their marketing team to easily manage content updates without the need for extensive technical knowledge.
Approach:
To address these challenges, we adopted a comprehensive approach. We developed the website on a user-friendly CMS platform that streamlines the content management process. We developed a modern, clean website design that incorporates their current marketing video, imagery, and copywriting.
We designed the website with the user journey in mind, ensuring that essential information about the company’s local focus, staff, and app is easily accessible. The layout is intuitive, allowing users to navigate effortlessly. We created dedicated sections for staff profiles and company culture, highlighting the team’s expertise and the brokerage’s commitment to the community. This helps build trust and reinforce Reliance Insurance’s message of personalized service.
We also expanded the details of their service offerings across various insurance categories. Providing comprehensive information about their services helps educate potential and existing clients about the full range of insurance products available. It also demonstrates their in-depth knowledge and expertise across various insurance types, establishing the brokerage as a trusted advisor in the industry.
Solution:
The final product is a dynamic, engaging website that aligns with Reliance Insurance’s goals. The new modern design, with its compelling videos and imagery, captivates visitors and effectively communicates their brand message. Updated copywriting highlights the brokerage’s unique position as the largest and only locally owned brokerage, emphasizing direct communication with their local brokers. The dedicated sections for staff profiles and company culture help personalize their service and build stronger connections with website visitors. Finally, the new backend page builder allows their marketing team to manage and update content efficiently.
This project successfully transformed Reliance Insurance’s website into a powerful tool that not only attracts new clients but also reinforces their commitment to personalized, local service. They are thrilled with the results!
Partek did an exceptional job overhauling our website to match our refreshed brand and marketing. They delivered a modern, user-friendly site that highlights our amazing staff and provides clear information for those searching for various types of insurance. Working with Colbi was a fantastic experience; she was responsive, communicative, and perfectly executed our vision. The new website truly reflects who we are as an organization. As the largest locally owned insurance brokerage in Medicine Hat, we highly recommend Partek for their comprehensive, quality service and connection to the local community.
