YOUR WEBSITE IS OUTDATED OR EMBARRASSING
Website users form an opinion in .05 seconds (Source). You only get one chance to make a first impression, make it a good one. An outdated or hard-to-navigate website often gives the impression that the business simply doesn’t care. Almost 40% of users will stop engaging with a website if they find the content or layout of a website dated or unattractive (Source). Beautiful, innovative, and functional design wins every time and will provide credibility to your business.
With the current trends in web development, outdated platforms and software are often unsupported or non-functional as updated versions take their place. Outdated platforms can also become a security risk, especially if you are collecting data from your users. Recent content management platforms also make managing a website’s content a breeze, so you are able to replace text and images as often as you please. If your site is dated or difficult to update this may be a good time to consider a redesign.
YOUR WEBSITE ISN’T MOBILE RESPONSIVE
The days of needing a computer to access the Internet are long gone. Smartphones and tablets have revolutionized the way people are accessing the web and getting their information. Having a mobile responsive website means your website design will adjust to the screen it is being displayed on. This allows your online consumers to be able to easily use your website no matter the device they are viewing your website on. Having a responsive and user-friendly website is crucial to your online presence as 57% of users say they won’t recommend a business with a poorly designed mobile site (CMS Report).
In addition, Google has started knocking your search engine rankings if your website is not mobile friendly (Check out our article on Google’s Mobile First Indexing). Google has done this in an attempt to provide a higher quality mobile experience for its users as Mobile devices are projected to reach 79% of global internet use by the end of 2018. Check if your website is mobile-friendly by entering your website URL into Google’s Mobile-Friendly test site.
YOUR WEBSITE IS DIFFICULT TO NAVIGATE
Your website users want to find the information they are looking for quickly and without too much digging. If your website users have a hard time navigating your website their frustration will push them to leave your website in search of more accessible websites. Having too many pages, walls of text or poor content structure can bury valuable information and scare off potential customers. Slow load times will also annoy visitors quickly and should be avoided. The focus of the navigation should be on simplicity and ease of use in order to benefit your online users and search ranking.
YOU’VE CHANGED OR OUTGROWN YOUR BRAND
If you’ve had a corporate identity update or changed the direction of your brand, you’ll almost certainly need a new website. Your website is an integral representation of your business and its design should reflect the personality and nature of your company while also helping it stand out from the competition. Your business goals change over time and your website should consistently reflect your brand’s vision.
Redesigning your website can be an intimidating process but having a website that frustrates your visitors and drives away potential customers can be costly to your business.
We make the web design process a breeze by focusing on your business goals and building a beautiful and functional website around those objectives. At Partek, we’ve seen a variety of different reasons to redesign a website, from rebranding to adding functions like a blog or e-commerce store. No matter how you plan to use your site, a functional and user-friendly website design is crucial to your brand and business.
If you’re thinking about a website redesign, please get in touch and we can devise a plan of action for your business’s online presence.