The Town of Redcliff was unhappy with their dated and un-responsive website. They had repeated frustrations making simple updates to their website and often found their users struggling to navigate the mass of information listed online.
Our main goal with the redesign was to display the content of the website in an easy to navigate and user-friendly fashion. Organizing the abundance of relevant content was a big undertaking. We worked closely with the staff at the Town of Redcliff to determine a hierarchical site map that was easy to navigate from a user perspective but maintained their established internal structure. We also placed focus on making the website more accessible, as their previous website was not responsive and was difficult to access from a mobile device. Finally, we modernized the esthetic of the website with new fonts, color scheme, imagery, and layouts.