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Newell Housing Foundation

The Newell Housing Foundation provides affordable housing and quality care for seniors, individuals, and families in Alberta.
Neweel-housing-beforeneweel-housing-after

Challenge:

The Newell Housing Foundation faced a significant challenge following its recent merger of organizations. With a new identity, branding, and housing programs, the foundation needed a website that not only reflected these changes but also facilitated easy online housing applications. The primary objectives included clarifying the amalgamation of the Newell Foundation and the Newell Housing Association, introducing new housing programs, and establishing a digital platform that streamlined the application process. 

Approach:

This was a fresh start for the foundation – a new name, new branding, new programs, and new website.

Given the comprehensive overhaul, our approach was rooted in recognizing this endeavor as a fresh start for the foundation. Understanding the importance of communicating the recent amalgamation, we focused on creating a website that reflected the new identity, branding, and housing programs. This strategic merger opened avenues for providing improved housing options, including low-income housing and rental assistance programs.

Solution:

Clarifying the foundation’s inception and purpose was essential, as they are now able to provide residents of Southern Alberta with improved access to affordable housing. It was also important to showcase their rising position in the housing industry. 

The merging of foundations meant there was a lot of critical information to combine and organize. It was important to establish a site map that is structured and easy to navigate. Categorizing the housing units based on the type of service provided and then by location, allows visitors to quickly identify if the appropriate housing opportunities are available in their area.

Increasing accessibility to their new services and programs was key. By adding the functionality for residents to apply online, it reduces obstacles or frustrations any potential residents may run into. It also creates efficiencies within the foundation’s internal processes, while streamlining and consolidating the application process. 

In conclusion, our comprehensive approach resulted in a dynamic and informative website that not only reflected the Newell Housing Foundation’s new identity but also facilitated seamless interactions, empowering residents to apply for housing with ease. The digital transformation positioned the foundation as a leading force in the housing industry, ready to meet the evolving needs of Southern Alberta’s residents.

We enlisted Colbi at Partek to make us a new website showcasing our housing options, providing information, and allowing potential clients to apply online.

I had very little experience with website design going into this process. I found the entire process ran smoothly and efficiently. Colbi effectively communicated to me what was required from me and what she would be doing. Timelines were met and communication was excellent. Colbi had great ideas for our site, she accommodated all of our requests and the final product far surpassed our expectations. We felt Colbi went above and beyond to provide friendly, efficient service and we appreciated the training session we received on the website.

The website is beautiful. The design and colours used all tie into our logo. Our clients are now able to view the different housing options online as well as apply for our programs and send us requests for information.

I would strongly recommend Partek and Colbi to anyone looking for a website.

Sasha Loewen ARM- CAO Newell Housing Foundation

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