Myths About Web Design: Your domain name doesn’t have to match your business name.
A common misconception is that your domain name has to match your business name, but that’s just not true. Tesla doesn’t own the domain name Tesla.com. Do you think however, that someone looking to buy a Tesla gives up if they go to Tesla.com and doesn’t find the website? Nope! They go to their favorite […]
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Protecting Your Website From Hackers. Yes It Can Happen!
You’re kidding yourself if you think that your business website is safe from hackers. They’re not just after the likes of Sony, Home Depot, and other large corporations. In fact small businesses are often the target of cyber attacks more so than large corporations because they don’t have the budget or technical power to prevent […]
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Responsive Web Design….or Else!
Recent studies, and even analytics from our own website, shows that over 50% of traffic to conventional business websites are coming from mobile devices. In today’s mobile age customers and prospects are checking out your service, product or solution on the go, in social settings, from their phone or tablet. Recommendations from friends and family […]
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Slow Website? Try a CDN.
Having a fast website is equally important as having a good looking, well laid out site. Your visitors will be happier, they’ll come back more often, and Google will even rank you higher. Implementing at CDN (or Content Delivery Network) on your website may be just what your site needs to help deliver that fast user […]
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Everything You Need to Know About WordPress 4.0
WordPress 4.0, named “Benny” launched this past weekend. Here’s everything you need to know about the much anticipated latest update to the popular CMS: First off, you’re probably wondering what’s with the “Benny”? WP 4.0 was named after famous jazz musician, Benny Goodman, as much like Benny Goodman and his jazz, it provides a smoother overall […]
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5 Ways to Improve Your Website Without Overhauling It.
What are some simple ways I can improve my business website without totally overhauling it? 1. Experiment with Video: We’ve found that integrating well-produced videos into a page can dramatically increase conversions. Integrating video is generally simple and can be done without redoing the basic design or navigational structure of your site. Of course, the […]
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What to know about Canada’s Anti-spam Legislation (CASL)
Last week the Electronic Commerce Protection Regulations of Canada’s Antispam Legislation (CASL) were given PCO approval. Canada’s new Anti-spam provisions of CASL comes into force on July 1, 2014. Malware provisions of CASL comes into force Jan. 15, 2015. What does this mean for most people? • You will need consent to send most forms of commercial electronic messages […]
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How Do You Know If You Need A New Website
When was the last time you took a good look at your website? It’s true that most business think that as long as they have a website, they’re doing well to promote new business. However, have you ever looked at your website from the perspective of your customers? Hop on it right now and answer […]
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Why Twitter Is Better Than Facebook For Business
Social Media for businesses in Medicine Hat is starting to take shape now with more and more businesses jumping online and using social media platforms such as Twitter, Facebook, YouTube, and LinkedIn. What’s impressive is that businesses are actually starting to get a handle on how to use these platforms effectively, building relationships with their […]
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Why Your Website Needs to be Mobile Friendly
It didn’t seem like long ago that Medicine Hat businesses were asking the question “do we need a website”? (Not you though, you high tech person. Right?). The reality was though, if you didn’t have a quality web presence, people aren’t going to find you, trust in you, and ultimately purchase from you. But a […]
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Business technology trends to watch for in 2013
With a new year less than a week away, we thought we’d highlight some of the top technology trends set to help business owners in 2013. 1. Mobility. Recent numbers are showing that the number of smart phones sold in 2011 exceeded the number of PCs sold. This is a sure sign that an increasingly mobile […]
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Why Email Marketing is Better Than Social Media
Email is still the best online marketing channel. What? Isn’t Tik Tok and Twitter all the rage? Well, these sites certainly get all of the attention, but the reality is, there are many reasons why email marketing should be your number one priority: Social Media as a whole has a short lifespan Social media and […]
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5 Quick Email and Social Marketing Tips
Technology and online habits change in a flash. Here are 5 quick tips to ensure that your email and social marketing campaigns are future ready: 1. No More Mouse According to Morgan Stanley, by 2014, mobile internet usage will soon surpass that from a desktop. And, according to the Marketing Sherpa panelists, an A/B split […]
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I Have A Facebook Page. Why Do I Need A Website?
With so many social media applications on the Internet such as Twitter, Linked-in, video blogging, and Facebook, why do businesses still need a website? Are websites the “old fashioned” way of doing things? According to the writer of, “The Zen of Social Media Marketing”, Shama Hyder Kabani, having a website is expected. In 2012, it […]
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Top 10 Reasons Your Business Needs A Website
Believe it or not, even in 2012 there are businesses that feel a website is an unnecessary expense. Here are our top 10 reasons (among hundreds) of why you’re missing a big opportunity without one. Sit back and enjoy. 10. That’s where your customers are. With billions of Internet users online everyday, there are thousands of potential […]
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Why Being At The Top Of Search Results Matters (And How To Get There!)
Let’s go an imaginary trip to Oslo in Norway (bare with me here!). Now, the first two things you’ll want to do is arrange flight tickets to Oslo, and find a good place to stay. Where do you go for this information? A small (but growing) fraction of the online population will pop over to social […]
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