It didn’t seem like long ago that Medicine Hat businesses were asking the question “do we need a website”? (Not you though, you high tech person. Right?). The reality was though, if you didn’t have a quality web presence, people aren’t going to find you, trust in you, and ultimately purchase from you. But a […]
With a new year less than a week away, we thought we’d highlight some of the top technology trends set to help business owners in 2013. 1. Mobility. Recent numbers are showing that the number of smart phones sold in 2011 exceeded the number of PCs sold. This is a sure sign that an increasingly mobile […]
Email is still the best online marketing channel. What? Isn’t Tik Tok and Twitter all the rage? Well, these sites certainly get all of the attention, but the reality is, there are many reasons why email marketing should be your number one priority: Social Media as a whole has a short lifespan Social media and […]
Technology and online habits change in a flash. Here are 5 quick tips to ensure that your email and social marketing campaigns are future ready: 1. No More Mouse According to Morgan Stanley, by 2014, mobile internet usage will soon surpass that from a desktop. And, according to the Marketing Sherpa panelists, an A/B split […]
With so many social media applications on the Internet such as Twitter, Linked-in, video blogging, and Facebook, why do businesses still need a website? Are websites the “old fashioned” way of doing things? According to the writer of, “The Zen of Social Media Marketing”, Shama Hyder Kabani, having a website is expected. In 2012, it […]
Believe it or not, even in 2012 there are businesses that feel a website is an unnecessary expense. Here are our top 10 reasons (among hundreds) of why you’re missing a big opportunity without one. Sit back and enjoy. 10. That’s where your customers are. With billions of Internet users online everyday, there are thousands of potential […]
Let’s go an imaginary trip to Oslo in Norway (bare with me here!). Now, the first two things you’ll want to do is arrange flight tickets to Oslo, and find a good place to stay. Where do you go for this information? A small (but growing) fraction of the online population will pop over to social […]
Since its early days, video has been one of the most powerful and efficient tools of visual communication. It is able to deliver a direct and clear message to a broad audience as well as focus viewers on something particular. A visually appealing video is an excellent way to present a product, service or brand […]
In fact, what is SEO anyways? SEO (Search Engine Optimization) is the active practice of optimizing a web site in order to increase the traffic the site receives from search engines. Simple right? So why do I need to worry about this? The majority of web traffic is driven by the major commercial search engines […]
1). Cheaper and more flexible than print advertising. The Internet is a lot different from print advertising. It seems obvious, but most people don’t grasp that concept. If you think about it, it makes sense; Space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having […]
You shouldn’t be engaging in social media marketing if you don’t have a website. As a web development company we often have business owners say to us “can’t I just use my Facebook profile or online business directory page as my website?”. The short answer is always no! Social media is a great compliment to […]
Marketing can be a bit of a gray area for small businesses. But think of it this way; Everything your company does affects customers somehow. Everything contributes to the impression they have of your business and affects their expectation of the quality of service they’ll receive. That, simply put, is marketing. So how does that […]
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